Contactually is about bringing business efficiency tools to where they are needed most and not just by copying and pasting back and forth. The concept of Contactually is that software should be designed around helping us do our jobs better and should not require additional actions on our part to achieve that. It currently focuses on the incredibly useful crm tools. When utilized properly crm's can be a tremendous asset to an individual, a team or a company. The only trouble is, crm's often don't properly fit in with the way we work. We interact with them through clunky web applications and endless forms and you have to remember to keep feeding your crm more data or it's not very useful. Contactually hooks directly into your email accounts with no browser plugins or software to install. They also combine all your email contacts with information from Facebook, Twitter and LinkedIn. You can even sync it with your crm in the same way as Salesforce or Highrise does.
Contactually is rather like having your own super efficient personal assistant to organize your email accounts on a regular basis. It's aim is to save you time and add some organization to your life via it's intuitive customer management system. If you are a small business or a sole trader you will probably be able to use Contactually for free but even heavier users will find it a cost effective was of getting some priority in your inbox. That way you'll never forget to send that follow-up email to that new client.
