Internet has changed the way we do business. Day in and day out we deal with people we do not know about. Needless to say, most of the online transactions we do go by online reputation.
Just to quote a small example, let’s say you are buying a camera on eBay. You short listed 2 sellers who are offering you the product at the same price. One of them has a positive feedback from 30 buyers and negative feedback from none. Another one has positive feedback from 20 buyers and negative feedback from 2. Who would you go with?
Obviously with the one with higher positive feedback and lower negative feedback. That’s where the online reputation comes into picture.
Now let’s make things little broader. You are looking out for a good SEO consultant. Out of the many offers you received, you short listed 2 companies – A & B. After analyzing the claims and capabilities of both of them, you were about to award the contract to A. But as a final step, you thought of finding out more about A through Google Search. Oh My God! The very third result in Google Search says – “Beware! Company A is a fraud…” Now what would you do? May be it’s just a baseless accusation from a disgruntled customer but it will certainly raise a doubt in your mind making you rethink your decision.
So much depends upon your online reputation. You lose or gain business depending upon what appears about you in the search engines. When you have invested so much time and money in establishing your business, would you like to let a few search results spoil your reputation? Obviously not. Then what should you do? Fortunately, there are reputation management consultants available to help you out with the inoculation campaigns.ReputationManagementConsultants.com is one such company which helps you gain a positive name by focusing on the top 20 search results (because that’s what the most internet users pay attention to). As internet advances, online reputation management will continue to gain more and more prominence. Thanks to such consultants, you can now protect your online reputation and make great first impressions.
