While you do SEO for a keyword not just target the first page of search results, instead target the first 3 position. A recent study from Optify shows that top 3 positions in the search results receives 58.4 percent of all click from users. Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. According to Optify being number one in Google is the equivalent of all the traffic going to the sites appearing in the second through fifth positions.
Search Engine Watch has converted this CTR data into a caterpillar-shaped infographic to help you visualize it even better. We can see the enormous advantage of getting number one in search results page.
Pretty good numbers isn’t it? So the next time when you do SEO target the first position (I know it is hard, but still worth trying ).
