Get Going With Google Adwords Ebook introduces you to the AdWords phenomenon, and will help you get started with setting up simple, water-tight campaigns to promote your blog, website or business. This book will help those of you who are completely new to Google AdWords. You’ll get a comprehensive introduction to AdWords, and a thorough walk-through of how it works. You’ll learn all the ins and outs of setting up an account, getting it live, and reporting on your campaigns.
Introduction
AdWords spending is split between Google and the websites in the Content Network. Even if you were to get top search listings for all of your keywords, topically related websites are powerful traffic sources that you should consider leveraging with AdWords.
This book will help you understand the search behavior of your target market or audience. For example, what do people search for most often in your market? Does your site already rank well for certain queries? Is there a relevant query you aren’t yet targeting, but should be?
If your website doesn’t appear on the first page of search results for queries you want to target, then you can’t expect to get real, worthwhile traffic from search engines. According to a study from iCrossing published in 2010, 95.3% of Google search traffic comes from the first page. Clearly, the first page of results is where you want to be, and not only the first page but preferably at the top of the first page. If you aren’t there, and most of us aren’t there yet, then Google AdWords may be the right solution for you.
Google AdWords offers a quick and relatively easy way to boost your targeted traffic. Compared to SEO, it produces results quickly. You can test conversion rates on different keywords, headlines and subtitles in one or two weeks — sometimes in a matter of days.
Google makes it easy to start using AdWords. Choose some keywords you like, write an ad, define your target audience and you’re ready to roll. Every time someone does a Google search using your keywords, your ad appears in the “Sponsored Links” section beside their search results.
Find out why and how so many people are using Google AdWords to help them get the measured results they want!
Stop wasting time, and Get Going with Google AdWords!
