A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.
Chapter 6: Developing an SEO-Friendly Website Contents Include:
- Making Your Site Accessible to Search Engines
- Creating an Optimal Information Architecture (IA)
- Root Domains, Subdomains, and Microsites
- Optimization of Domain Names/URLs
- Keyword Targeting
- Content Optimization
- Duplicate Content Issues
- Controlling Content with Cookies and Session IDs
- Content Delivery and Search Spider Control
- Redirects
- Content Management System (CMS) Issues
- Best Practices for Multilanguage/Country Targeting
What You Get
- Chapter 6 from The Art of SEO (2nd Edition)
- This deal is for a free chapter of The Art of SEO Book, 2nd Edition. You will receive Chapter 6, which includes valuable information on developing an SEO-Friendly website.
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