If you’re looking to expand the reach of your business with Facebook, start by establishing your Facebook Page.
Your Page is your brand’s home on Facebook, where you can post updates and interact directly with fans. You can use your Page to share content from your offline campaign, or create a social concept unique to your Page. Share any content you like, including videos, links and promotions, as long as it’s authentic to your brand.
To establish a connection with customers, it’s important that you maintain a consistent identity when you post. Establish a voice when writing updates, and show more personality by posting photos and liking other brand Pages.
A conversation calendar is a vital way to manage your Page. Plan ahead and determine how often and what types of content you want to post. This will help you find the balance of posting consistently.
On Facebook, people naturally communicate and share with their friends, and with brands. Your Page gives customers and fans a place to start a conversation directly with your brand. When people interact with you, take the opportunity to listen and respond. Not only are you rewarding their feedback, you could gain some new insights or new business.
Your Page will not only help you keep in contact with customers about what’s happening now, it can be the hub for your communication and social engagement strategy for years to come.
