Everybody knows that having a blog is great for promoting businesses and personal brands online, and that if you are going to turn your blog into a success you need to blog on a fairly regular basis. But how often should you actually write new blog posts? Wisdom on this differs quite dramatically, but for a better idea of how much attention you should be paying your blog, read on for more information…
Generally speaking, the more often you post on your blog, the most chances you’ll get to boost your traffic and hopefully reap other rewards as well. However, you also need to think about the quality of your blog posts. Do you really have enough to say to be able to post on your blog every day? It’s likely that most people don’t, and that if they do blog every day, the quality of their site is likely to suffer as a result.
People read blogs because they find them interesting: they teach them about new things, explore ideas, are witty and humorous or just generally engaging. If you are going to gain and keep people’s attention with your blog, you need to make sure that each post is as interesting as the last. If you find that you’re running out of ideas for blog posts when you’re writing every day, it’s probably time to consider cutting back on the frequency of your updates.
The key with most blogs is regular updates rather than excessive quantities of them. After all, most people would rather read one or two well-crafted posts per week than hastily thrown together posts every single day. If you have a brief idea that you want to share between blog updates, you can either save it for your next post or share it on Twitter instead. Don’t forget that your blog is not your only medium for communication.
However, you should never neglect your blog either, as it will be harder to gain and keep followers if your updates are sporadic. It will also be harder for you to get into the rhythm and habit of creating good posts if you only do it infrequently. This means that the best approach to blogging can often be to set up a schedule that fits in with the rest of your life. Work out how often it’s feasible for you to blog and make sure you’ll have enough inspiration and ideas to fit in with that schedule. Then make sure you stick to it.
You can also consider other things, such as getting other people to write guest posts for your blog. This can be a good way of keeping to your update schedule even if you don’t feel inspired to write anything new: a guest post once a week or once a fortnight can also be a good way of encouraging more people to read your blog, particularly if you get some really good people to write for you.
Overall, how often you blog is largely up to you. You don’t have to worry about writing an essay every day, but at the same time you shouldn’t leave too long between blog posts. Once or twice a week should be enough for most people, but the main thing is that people enjoy the posts you do write – and that you enjoy writing them, too.
