Google Image Search is one of the most efficient ways to drive more traffic and more leads to your website. For many companies, they get their boundaries from the most used advertising channels like Google main search and other high-traffic websites; this is also the reason why some of them boost traffic through social networking sites.
But there’s really one comparatively easy approach to get significant traffic to your site, and that is through Google Image search. Like any web page you have optimized, there are certain techniques you can do to increase the ranking of the images on your websites. It’s with hard work in optimizing images that most webmasters at a halt can’t be concerned.
1. Use the Appropriate Images
It is very important to use appropriate and related images for your content. Webmasters, SEO Specialists, and website owners know this thing and the worth of using the appropriate image for your website content. It attracts the visitors while adding beauty and dimension to your content. This way also enables readers to appreciate your webpage doubly.
In addition to that thing, many pack up to use images for search engine optimization reasons where in fact it is a good way to drive both back links and traffic. There are two things you could do, you can upload your own photos or sometimes you don’t need to upload your own pictures. You can just search in the web using Google Search to find good photos, just make sure you’re permitted to use it. In the end you’ll find it really a good idea for content relevance.
2. Optimize Images for Faster Web
If you are really serious to top in Google image search, you must consider the speed of your website as speed matters to Google, that’s the trend. How to speed up your website? Craft fast loading images on your web page. You can do this through optimizing images manipulating its sizes. I recommend you to use compression of images to light up your sites’ load. Use Google WebP for optimized conversion.
3. Proper Naming and Usage of Image Keywords
Proper naming and proper use of keywords for your images are crucial in any search engine optimization endeavor. Photos, videos, audios, and other digital assets would only be relevant if it named properly. It is really an advantage if you use keywords cleverly for your images. Use a keyword names to your images. It’s not too late for this part; rename images having names like “Image0000.jpg” as the image file name is not helpful. Follow this very simple step and your website will come a long way in image search engines.
4. Apply Relevant Descriptive Text
Search engines cannot read digital files and it only use descriptions, file names, robot.txt, captions, tags and other surrounding texts as references. So for you to optimize your images, you have to make proper descriptive text. Take advantage of this attribute by adding relevant keywords on the descriptive text, robot texts, anchor text, captions and some other tags. Don’t forget that anchor text is one of the most significant elements to optimize your image efficiently to ensure the top rank.
Use these four applicable and attainable guiding principles and you’ll see your website in the top position in image search.
