If you want your website to rank well in search engines then you must avoid these SEO techniques. In the world of SEO so many new things are coming and lot of people first come into this don't know lot of things. Every webmaster wants to rank quickly in search engines and they do things they think are right but they are not. As search engines are always making changes to their ranking algorithms to improve their ranking methods and to show the most relevant results for keywords people type in, there are so many things that were ethical to do in the past but they are no longer in the picture. Following are 7 SEO techniques people should avoid no matter what happens. . .
1. Meta Keywords
Mata Keywords tag was used to be the main tag to tell the search engines that what kind of contents this website contains and what are the relevant keywords for those contents. Meta Keywords tag lies in the head section of the web page and webmaster used to fill these tags with the keywords he wants to rank for. But what happened that spammers Found out that repeating certain keywords over and over again in Meta Keywords tag cause the website to rank well and quickly. But soon Google and other search engines eventually caught on to this and made a major change to their ranking algorithms. The major change was shifting focus to back links rather than Meta tags. Now Mata Keywords tag has little to no impact in search engine ranking.
2. Keyword Stuffing
Spammers used Mata Keywords tag to use their targeted keywords over and over and stuffing Meta Keywords tag with keywords for awhile.But when algorithms were changed to giving less or no importance to Meta tags, They shifted keyword stuffing technique to other HTML elements like. Keyword stuffing titles, headers, alt attributes of images and page content and soon became popular techniques for gaining improved search engine rankings. As Google is always improving their algorithms to improve ranking criteria they soon found out that keywords are being misused in those parts of the website where they shouldn't be. So they made changes once again and now keyword stuffing won't give you better ranking if you are using your targeted keywords in your HTML elements or contents of your pages beyond the limit of keywords density.
3. Keyword Density
When search engines cracked the keywords stuffing technique they came up with an alternative called Keyword Density. Soon webmasters found out that if they use their keywords in the contents of the specific pages to a specific % age they can get higher ranking. Webmasters started adding keywords to their contents to a %age they were thinking was right and they started loosing focus on the quality of the contents. Think for a moment that you have visited a site to read some contents you are looking for and found out that they are nothing but bunch of keywords shuffling around in the whole article. You will leave the page and chances are that you won't come back, which is really bad in webmaster's point of view. So webmasters and SEO's are not giving Keywords Density as they were in the past and are writing contents for the visitors who might come to the site, find contents useful and chances are they might come back and that's what webmaster's and SEO's are working for. Contents written in this manner and using your targeted keywords in the title and contents in very limited %age which is under 4% would not only give you higher ranking but will also award you with the loyalty of the visitor.
4. Hidden Text
Contents have great impact on the search engine ranking because they contain your keywords, but you can't stuff contents with keywords and make them look UN-natural. So webmaster's came up with something called Hidden Text, in this way they can use their targeted keywords in the contents without distracting the visitor because he can't see that text. Webmasters used to add keywords in the contents and give them same color as the background. So it can not only deceive the visitor but also the search engine, using this technique in present will not give you any ranking benefit but will rather cause dropping it.
5. Footer Links
adding a list of hundreds of keywords targeted links to your footer was a common way of getting ranking in search engines as search engine finds your site most relevant for those keywords because they are being used most in your site, but it won't work now.
6. Site Wide Links
The common concept was that if a link from high PR site could improve your ranking, how about getting many links from same high PR site? Though it did worked for a while too but now it don't work the same way. Getting 1 link or 1000 from the same site won't make a difference, 1000 links would have the same impact on your ranking as 1 link.
7. Forum Post and Blog Comment Links
As experienced link builder i always think that why people spend so many time in building links from forums and blogs. Adding a worthless comment in blog or a post i the forum and a link pointing to your site is not worth spending your valuable time. And most of the time i have seen people commenting on a "blogger tricks" blog and placing a back-link to their blog which is about green products or health care. It won't do any good for you even if that is a high rank blog, because it is not relevant to yours. There are so many other ethical and professional ways you can use to build back-links without spamming someones blog or forum and making it harder for them to clean up your mess.
Make sure you avoid these UN-ethical techniques and only use white hat SEO techniques for longer run. If you think i missed something you can comment below, i will appreciate your concern and also your valuable comment may help someone.
