On this episode of Future of Publishing, Murray Newlands (Influence People CEO) interviewed Chris Saad, Co-Founder and Strategic VP for Echo.
Chris has an interesting take on content creation and interacting with readers/customers. While many sites (especially post-Panda) try to pile on as much content as possible and hope people talk about them on social media, Chris says that this approach is the wrong approach for many content producers. Instead, they should take a different approach:
Highlights
Saad says that instead of using content as a top-down broadcasting medium or reaching out with ad hocsocial media campaigns, companies should:
- First, create content that people read
- Then, draw conversations about that content from social media to their websites
- Lastly, curate a positive conversation on their own website
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